Principle

Principle is a Branding agency in Houston, TX. Its named clients are mostly restaurants, split between groups and chains, across 3 cities. Clients include Pappadeaux Seafood Kitchen, Goode Company Restaurants and Pappas Bros. Steakhouse.

Practice

Branding

Links

Website ↗

Location

Houston, TX

Metro

Houston

Client Type

IndependentsRestaurant groupsChainsFine diningHotels & resorts

Mostly restaurants, split between groups and chains, across 3 cities.

Named clients: Restaurant groups 4 · Chain restaurants 2 · Independent hotels 1 · Independent restaurants 1 · Independent bars 1

Signals

VerifiedNamed clientsDirect contact

Clients 9

Restaurant groups 2

Goode Company Restaurants, Chris Shepherd

Restaurants 5

Pappadeaux Seafood Kitchen, Pappas Bros. Steakhouse, Pappasito's, Black Walnut Cafe, Burger Libre

Bars 1

Otto's Ice House

Hotels 1

Hotel Amparo

Shared clients

Pappas Bros. Steakhouse

Services

brand strategy, identity, naming, packaging, signage, web, campaign

Positioning

Houston brand agency that says it hangs its hat in hospitality; Pappas and Goode Company restaurant brands.

Social

Instagram ↗

Email

hello@designbyprinciple.com

Phone

(713) 904-7591

Date added

9/25/2026